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. there is always some kind of aspect of religion. christianity has a big part of the story. at the same time, you have extended family. a lot of the western world has gone quite nuclear in terms of family interactions whereas we are quite extended. that story helps people. tell me about how the films are to the rest of africa. appeal, do they cross borders? >> absolutely. they will have some kind of viewing going on. the fact that you can actually sell the stuff, that is on the streets of like nairobi or johannesburg. it is anenglish, african english which is like an americanized english as well. it is something that does travel very very far. the stories are largely of africa it's. hollywood or bali wood has done this with the audiences. tell.ives a stories to >> in terms of where people watch, is not actually mostly in nigeria. it is in places with slightly better connections. thehis is the bigs of moment which is the fragile ecosystem or infrastructure on the ground in africa. were example, our largest markets in the u.s., canada, the u.k.. we have more people in london watching than in the wh
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